The challenge
Turn a specialist running store into a welcoming meeting point for experienced runners and first-timers alike.
SUN®
01Running retail2026
Run together
A people-first campaign built around the simple fact that running feels better together.
Project overview
The approach
A direct campaign idea, energetic short-form film and photography shaped around real runners rather than polished sports clichés.
The result
A flexible visual story designed for social, in-store screens and community events.
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